Myco, a telecom company, has recently implemented Pega Customer Decision Hub. Now, the company wants to move away from traditional marketing and leverage the always-on outbound capabilities.
What artifact do you configure to translate the traditional segments used to identify the target audience?

• A. Segmentation
• B. Engagement policies and Arbitration
• C. Audience
• D. Contact policies

The following decision strategy outputs the most profitable shoe a retailer can sell. The profit is the selling Price of the shoe, minus the Cost to acquire the shoe.

The details of the shoes are provided in the following table:

According to the decision strategy, what is the output of component in the blank space highlighted in red?

• A. Nike, Adidas, Puma, Reebok
• B. Reebok
• C. Nike
• D. Reebok, Puma, Adidas, Nike

U+ Bank wants to offer credit cards only to customers with a low-risk profile. The customers are divided into various risk segments from AAA to CCC. The risk segmentation rules that the business provides use the Age and the customer Credit Score based on the following table. The bank uses a scorecard model to determine the customer Credit Score.

As a decisioning consultant, how do you implement the business requirement?

• A. Add three contact policies that correspond to the three risk segments.
• B. Add a decision table to a decision strategy and pass the credit score as the parameter.
• C. Add the risk segmentation rules in the Results tab of the scorecard rule.
• D. Add a decision table to a decision strategy and reference it in the scorecard component.

The U+ Bank marketing department currently promotes various home loan offers to qualified customers. Now, the bank does not want customers to receive more than four promotional emails per quarter, regardless of past responses to that action by the customer.
Which option allows you to implement the business requirement?

• A. Customer contact limits
• B. Suppression policies
• C. Suitability rules
• D. Volume constraints

U+ Bank wants to offer credit cards only to low-risk customers. The customers are divided into various risk segments from Good to Very Poor. The risk segmentation rules that the business provides use the Average Balance and the customer Credit Score.
As a decisioning consultant, you decide to use a decision table and a decision strategy to accomplish this requirement in Pega Customer Decision Hub.

Using the decision table, which label is returned for a customer with a credit score of 240 and an average balance 35000?

• A. Good
• B. Poor
• C. Fair
• D. Very Poor